The UK property market remains volatile in 2025, with sales volumes, prices and buyer demand fluctuating under economic pressures and policy uncertainty. While traditional agencies struggle with declining transactions and rising costs, platforms like Rightmove are recording record revenues, user engagement and digital expansion. This contrast highlights a decisive shift: agencies that adopt digital-first strategies, leverage SEO, paid ads, social engagement and data insights are building resilience and long-term competitive advantage, while those slow to adapt risk falling further behind.